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Augmented reality during fashion show! Kind of interesting, right?

March 29, 2010

The london based fashion studio cassette playa presented their latest collection using augmented reality during london fashion week. A combination of technology, fantasy and reality.. Watch the video of the fashion show and get inspired!

The collection featured outfits that had embedded digital codes on them, that when viewed through a digital camera added a virtual layer over top. For the presentation, models walked up and down the catwalk, stopping at the front to pose in front of a camera. The camera’s view was projected on a screen where the virtual designs could be seen. each virtual design was created as an extension of the wearer, allowing them to become something different through the clothing.

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