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Maison Hermès installation

March 14, 2010
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New way of communication?
I think it’s an excellent way to play with people’s perception. It puts us in a different state of mind just by passing by the store.

On designing a window-display of Maison Hermès, I intended to express people’s daily ‘movements’
with a suspicion of humor. There are moments when I perceive a hidden presence of a person in
the movements born naturally in daily life. I created a design where one can perceive someone
behind the scarves as if life were being breathed into them.
The window is designed with an image of woman projected on to a monitor. The scarf softly sways
in the air in response to the woman’s blow. ‘  Tokujin Yoshioka.

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